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Positioning: The Battle for Your Mind, 20th Anniversary Edition

Positioning

Differentiate or Die: Survival in Our Era of Killer Competition, 2nd Editio

A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius

Big Brands Big Trouble: Lessons Learned the Hard Way

In Search of the Obvious: The Antidote for Today's Marketing Mess

Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die: Survival in Our Era of Killer Competition

22 Immutable Laws of Marketing