Sökresultat för Philip Kotler

Marketing Places - Attracting Investment, Industry, and Tourism to Cities, States, and Nations

Museum Marketing and Strategy: Designing Missions, Building Audiences, Gene

Winning Global Markets: How Businesses Invest and Prosper in the World's Hi

Ten Deadly Marketing Sins: Signs and Solutions

Marketing for Hospitality and Tourism

Service Management and Marketing: Customer Management in Service Competitio

HBR's 10 Must Reads for CEOs (with bonus article Your Strategy Needs a Strategy by Martin Reeves, Claire Love, and Philipp Til

Advancing the Common Good

Brand Activism: From Purpose to Action

Marketing 4.0: From Products to Customers to the Human Spirit

Lateral Marketing: New Techniques for Finding Breakthrough Ideas

Measuring Marketing: 103 Key Metrics Every Marketer Needs