This is the story of men’s fashion told in a colourful new anthology. Fashion has been discussed, questioned, criticised and admired for centuries, often without the historical knowledge of how or why it takes the form it does. This applies above all to menswear, since fashion has often been associated primarily with women’s fashion. In historical terms, fashion from the 18th century onwards has, both from a cultural and social perspective, been associated more with femininity than masculinity. Ingrid Giertz-Mårtenson, is the book’s editor-in-chief with many years of experience in both Swedish and international fashion. Her long-standing work on increasing the status of fashion as a form of cultural expression has, for instance, led to the introduction of a Fashion Studies programme at Stockholm University The authors are: Christopher Breward, Elizabeth Wilson, Claire Wilcox, Peter McNeil, Patricia Mears, Bradley Quinn, Lena Rangström, Carolina Brown-Ahlund, Johan Cederlund, Mikael Mogren, Göran Söderström, Daniel Björk, Johan Hakelius, Alexander Husebye, Susanne Ljung and Jonas Olsson.