Fur is the first contemporary fashion book published on the most ancient, prescious, extravagant, controversial and symbolic of all human attires. The book reveals the fascinating history of this original fabric and also dwells on the complex moral issues connected with fur over the past decades.First and foremost, however, Fur deals with the fashion aspects of this material: the sensational comeback for fur on the catwalks and other scenes, and the creative and technical revolution conducted in this material over the past ten, and particularly the past five years.

Fur is a visually and emotionally powerful book that features new photography as well as archive images of stars and celebreties, both historic and contemporary, and historic art featuring fur. Over 50 prominent figures in the fur and fashion businesses worldwide have been interviewed for the book. Fur is published by Stockholm New Publishing, the publishers behind Stockholm New magazine.