Media mergers and acquisitions (M&A) have been, and continue to be, a salient feature of Nordic media markets. What once was a very fragmented and diverse industry is today consolidated to such a degree that many fear for the effects on pluralism. Internet is today the turbo charger of this process.

Media operate on a commercial market and have to survive on its terms. On the other hand, as purveyors of information and ideas, they are different from manufac¬tured goods and services. The book springs out of this duality.