This book is unique in that it addresses you and all other employees, in spite of the fact that it focuses on process orientation and business development. But this is, in fact, logical since although not everyone is in charge of business development, everyone is affected by it.

Dare! Win! is also unique in its form since it has two complementary parts. On the left-hand pages, you can follow how the restaurant Emma’s Kitchen starts up, struggles and develops into a well-functioning and process-oriented business. On the right-hand pages, we provide comments and delve deeper into the topic for those who are interested in knowing more about business development and process orientation.

Dare! Win! can be used in several different ways:

• as inspiration and support for your own understanding of what drives businesses to become more process-oriented and how this can be done
• as support for discussing opportunities in your own organisation together with colleagues to create a common visionary goal and propose changes
• as concrete support for you and your colleagues to facilitate active participation in the process development of your own organisation or parts of it
• to establish important common values in an already process-oriented organisation and together identify how you could make the organisation even better

The book’s title – Dare! Win! – merits explanation. Dare means that you and your colleagues should dare to actively participate in, and influence, the development process in your organisation. Change needs to be run from the top as well as the bottom and here you have a key role as a co-creator. Win does not only refer to the profits and success of the business but also how these are both based on, and contribute to, everyone’s motivation, competence and participation. If you want to succeed with process orientation, it is important that everyone is on board.