Each of us has a distinct way of communicating, and we feel comfortable acting within that style. But if that style doesn't match your customer's, you won't have a good, trusting atmosphere. This book give you a proven way to sell more successfully, because your customer feels comfortable with you and you can work much more productively together. You'll learn: Your own Social Style -- are you Driver, Analytical, Amiable or Expressive? How to read your customer's Social Style, and how to adapt to that style through Versatility. How to handle conflict and stress correctly so you return to productive work more quickly. How to cultivate long-term relationships. The approach works with all sales processes but is particularly effective with the process in Win-Win Selling.