This book investigates trust in seven different cultural contexts, exploring how societal culture can influence our expectations regarding what may be considered trustworthy within a cultural context. Although the definition of trustworthiness is clear, how it is operationalized and applied in various cultural contexts can vary greatly. While certain components of trustworthiness may be universal, what a given society expects from individuals, and the extent to which they fulfill those expectations, plays a role in whether or not those individuals may be trusted.