Saying F**k It is like massage for the mind - relaxing you, releasing tension, giving up on things that aren't working. Just starting to say F**k It can transform your life. Saying F**k It feels good - to stop struggling and finally do what you fancy; to ignore what everyone's telling you and go your own way. John C. Parkin argues that saying F**k It is a spiritual act: That it is the perfect western expression of the eastern ideas of letting go, giving up and finding real freedom by realising that things don't matter so much (if at all). This is the Fuck It way.