New to SAGE, the 9th edition of this comprehensive core textbook builds on its global perspective and approachable written style, that explores the key concepts within a clear and logical structure.

Lynch guides students through 19 chapters, with updated case studies and pedagogy to support the modern business and management student from start to finish. Including:

·       Learning Outcomes
·       Case Studies, Strategy Cases & Exhibits
·       Key Strategic Principles & Definitions
·       Strategic Project Guide
·       Critical Reflection & Summary
·       Questions
·       Further Reading, Notes & References

Continuous contrast between prescriptive and emergent views of strategy highlights the key debates within the discipline, whilst an emphasis on practice throughout the book features encourages students to turn theory into practice