This book will guide your students through five different qualitative approaches – thematic analysis, interpretative phenomenological analysis, grounded theory, narrative analysis and discourse analysis. Applying them all to a common data set, this book gives a step-by-step on each approach and helps students work out which is the right one for them.

Plus, with a whole new part on qualitative data collection – including chapters on interviewing, social media data and visual methodologies – this new edition is the ultimate resource for students engaged in qualitative psychological research or studying methods at any level.