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Marketing Communications | 3:e upplagan
- Häftad, Engelska, 2019
- Författare: John Egan
- Betyg:
Från
386
kr
Kan hämtas i Göteborg.
Fler utgåvor i lager
-
Marketing Communications (2019)
772 kr
-
Marketing Communications (2016)
190 kr
-
Marketing Communications (2014)
359 kr
-
Marketing Communications (2014)
696 kr
-
Marketing Communications (2013)
249 kr
-
Marketing Communications (2013)
331 kr
-
Marketing Communications (2009)
295 kr
Beskrivning
John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.
New to this edition:
· New chapters on Digital Marketing and Analytics and Social Media Marketing
· Strong focus on marketing communications analytics
· Update of examples, case studies and references
Online resources for both instructors and students complement the book.
Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.
Produktinformation
Kategori:
Media & kommunikation
Bandtyp:
Häftad
Språk:
Engelska
Förlag:
SAGE Publications Ltd
Upplaga:
3
Utgiven:
2019-12-18
ISBN:
9781526446893
Sidantal:
0