This text shows how research concepts are an integral part of everyday life through illustrative common scenarios, like looking for a recipe or going on a job interview. The authors extrapolate from these experiences to further explain concepts, like gathering data or social context, so students develop a deeper understanding of research and its applications outside of the classroom. Students from across the applied social sciences can take this new understanding into their own research, professional lives, and personal lives with a new sense of relevancy and urgency.