A landmark text, "The Social Animal" offers a brief, compelling introduction to modern social psychology. Through vivid narrative, lively presentations of research and intriguing examples, Aronson probes the patterns and motives of human behaviour, covering such diverse topics as terrorism, conformity, obedience, politics, race relations, advertising, war, interpersonal attraction, and religious cults. The tenth edition offers revised and updated coverage in every chapter, using current examples to teach students how to interpret world events using social psychology.