The text introduces students to the fundamental logic of empirical research and explores the sources of research ideas. Detailed descriptions guide students through the design and implementation of actual research studies with a balanced examination of quantitative, qualitative, and mixed research, serving as one of the book's strongest features. While quantitative research strategies are covered extensively, the text also discusses various qualitative approaches such as ethnography, historical methods, phenomenology, grounded theory, and case studies.

The authors present detailed, step-by-step coverage of the key elements of research, including sampling techniques, ethical considerations, data collection methods, measurement, judging validity, experimental and non-experimental methods, descriptive and inferential statistics, qualitative data analysis, and report preparation.