Accurate modelling of dynamic systems for better business strategyThe business environment is constantly changing, and firms need the ability to adapt. In a market where a single misstep could result in massive losses, modelling serves as a "dry run" for testing ideas and predicting the behaviour of influencing forces. Strategic Modelling and Systems Dynamics is an essential guide to strategic modelling, helping readers understand modelling processes while taking all contributing factors into account.This book introduces the systems dynamics approach of modelling strategic problems in business and society. Written by an internationally regarded authority, this comprehensive guide covers all stages of model building, from conceptual to technical, demonstrating a range of in-depth practical examples that vividly illustrate important or puzzling dynamics in firm operations, strategy, public policy, and everyday life. This second edition provides the latest state-of-the-art thinking and techniques for systems modelling, bringing students and practitioners up to date on the field's current best practises. The interactive "management flight simulators" allow readers the opportunity to test their knowledge about dynamic systems, giving them the space to develop systems thinking and modelling skills in a hands-on environment. * Understand the systems of strategic modelling * Learn how to accurately model dynamic systems * Study industry examples and public sector applications * Construct mental models and consider model validityThe finely tuned ratio of descriptive to technical information makes this book eminently practical, and the level of detail fosters clear understanding without weighing the reader down with unnecessary depth. For more accurate modelling and better strategic outcomes, Strategic Modelling and Systems Dynamics is the definitive guide.