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Corporate Innovation & Entrepreneurship | 3:e upplagan

Corporate Innovation & Entrepreneurship | 3:e upplagan

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Beskrivning

"Corporate Innovation & Entrepreneurship, 3E, International Edition" is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation. Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals. This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies' competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of "Corporate On& Entrepreneurship Edition" rovides detailed, actionable answers to the 'what,' 'how,' 'where,' and 'who' questions surrounding corporate entrepreneurship in today's dynamic business environment.

Produktinformation

Bandtyp:
Pocket
Språk:
Engelska
Förlag:
Cengage Learning
Upplaga:
3
Utgiven:
2011-01-01
ISBN:
9781111526917
Sidantal:
512

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