This book examines the increasingly topical subject of the political process and assesses:

- The nature of the relationship between mass media and the political process

- The impact of media-ization on existing political frameworks

- The implications of media-ized politics

Eric Louw uses a number of case-studies including political, celebrity, war and terrorism to provide a media studies perspective on how media workers (journalists, public affairs officers, spin-doctors) impact upon the political process.

The book also considers the media's role in promoting a range of twentieth century ideologies and emerging dominant discourses.

It will be important reading for students of Media, Politics, Cultural Studies; Journalism and Public Relations.