This book examines the psychology behind fraud and explores persuasion and scam techniques that fraudsters frequently use. It also explains how this affects decision making and emotions, and addresses human factors, such as individual characteristics, and behaviours and circumstances that make people more vulnerable. The author refers to real scam scenarios and the experiences of fraud victims in relation to the bigger picture of crime prevention, reporting, and the social stigma attached to fraud. This is valuable reading for professionals dealing with fraud, fraud victims, and academics and students interested in the psychology of fraud.