This book offers an innovative, unified theoretical model for better understanding of the processes underpinning naming and framing and the power of words in shaping our perceived reality. // The volume outlines current theoretical paradigms and empirical findings on naming and framing and uses this foundation as a point of departure for introducing its four-layered model of distinct but connected levels of analysis. Bringing together insights from cognitive linguistics and psycholinguistics together with multimodal perspectives, Smith establishes new cross disciplinary links, further integrating work from neighboring fields such as marketing, health communication, and political communication, that indicate paths for future research on naming and framing and implications for communicative ethics. // This book will be of particular interest to students and scholars in multimodality, communication, semiotics, cognitive psychology, and linguistics, as well as those in related disciplines such as marketing, political communication, and health communication.