Gain a clear understanding of the important relationships between accounting, financial statements and business decisions with Rich/Jones/Myers' FINANCIAL ACCOUNTING, 5E. This edition's proven approach is built around the way students like you read and use texts. This edition helps you master the fundamentals of financial accounting more quickly and independently so you can focus on how accounting information is used in real companies today. The authors illustrate each major concept using memorable examples from familiar organizations and conceptual insights that explain the reasons behind the processes. You watch leading companies, like Apple, Verizon or Google, use accounting information to make better decisions, as you learn how to analyze and interpret financial data yourself. Helpful videos from the authors are available to reinforce concepts and optional CengageNOWv2 digital resources provide support with homework, study and review.