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Luxury Fashion Branding
- Inbunden, Engelska, 2007
- Författare: Uche Okonkwo
- Betyg:
Från
845
kr
Finns i lager i .
Beskrivning
Addresses the business of luxury fashion from a strategic viewpoint. This work critically analyzes the essential aspects of the luxury fashion sector from tracing the origins of luxury fashion to assessing its consumers, retailing tactics, branding and marketing strategy, business modelling and e-retail.
Produktinformation
Kategori:
Okänd
Bandtyp:
Inbunden
Språk:
Engelska
Förlag:
Macmillan Distribution
Upplaga:
0
Utgiven:
2007-05-03
ISBN:
9780230521674
Sidantal:
352
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