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Business to Business Marketing | 1:a upplagan
- Pocket, Engelska, 2010
- Författare: Nick Ellis
- Betyg:
Från
486
kr
Finns i lager i Göteborg, Malmö, Morgongåva, Stockholm, Växjö.
Beskrivning
The book provides a comprehensive introduction to the main theoretical and managerial issues of B2B marketing. It shows the significance of B2B marketing in modern economies within the complex network of buying and selling relationships between organizations. (Oxford)
Produktinformation
Kategori:
Okänd
Bandtyp:
Pocket
Språk:
Engelska
Förlag:
Oxford University Press
Upplaga:
1
Utgiven:
2010-11-25
ISBN:
9780199551682
Sidantal:
384
Används bl.a. i följande kurser
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