Revised to cover new advances in business intelligencebig data, cloud, mobile, and morethis fully updated bestseller reveals the latest techniques to exploit BI for the highest ROI. Cindi has created, with her typical attention to details that matter, a contemporary forward-looking guide that organizations could use to evaluate existing or create a foundation for evolving business intelligence / analytics programs. The book touches on strategy, value, people, process, and technology, all of which must be considered for program success. Among other topics, the data, data warehousing, and ROI comments were spot on. The technobabble chapter was brilliant! Bill Frank, Business Intelligence and Data Warehousing Program Manager, Johnson & JohnsonIf you want to be an analytical competitor, youve got to go well beyond business intelligence technology. Cindi Howson has wrapped up the needed advice on technology, organization, strategy, and even culture in a neat package. Its required reading for quantitatively oriented strategists and the technologists who support them. Thomas H. Davenport, Presidents Distinguished Professor, Babson College and co-author, Competing on AnalyticsCindi has created an exceptional, authoritative description of the end-to-end business intelligence ecosystem. This is a great read for those who are just trying to better understand the business intelligence space, as well as for the seasoned BI practitioner. Sully McConnell, Vice President, Business Intelligence and Information Management, Time Warner CableCindis book succinctly yet completely lays out what it takes to deliver BI successfully. IT and business leaders will benefit from Cindis deep BI experience, which she shares through helpful, real-world definitions, frameworks, examples, and stories. This is a must-read for companies engaged in or considering BI. Barbara Wixom, PhD, Principal Research Scientist, MIT Sloan Center for Information Systems ResearchWith customer stories, surveys, and hot topics such as BI-business partnership and BICC, this is a must-have updated BI book for your library. I most liked Chapter 7 and the ideas of business-IT partnership, which rarely gets discussed in books these days, but a real-life everyday issue we all face. The first edition in 2007 introduced me to concepts such as Agile BI and master data management. With the updates in technology of big data and cloud, and with new case studies, I highly recommend this book. Tamara Powlas, Senior Business Analyst, Fairfax WaterGiven the trend to expand the business analytics user base, organizations are faced with a number of challenges that affect the success rate of these projects. This insightful book provides practical advice on improving that success rate. Dan Vesset, Vice President, Business Analytics Solution Research, IDCExpanded to cover the latest advances in... (Computer Bookshops Limited)